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Entrepreneurship · 2024 · 2 marks
Enterprise Growth StrategiesFranchising: Advantages and limitations to franchisor and franchisee2 marks
CBSE 2024 · Central · Set 4 · Q22
(a) Explain the advantages a franchisor gains through franchising which are related to ‘expansion risk’ and ‘cost advantages’ that result from…
(a)
Explain the advantages a franchisor gains through franchising which are related to ‘expansion risk’ and ‘cost advantages’ that result from extensive buying power.
OR
(b)
Explain ‘Number of buyers’ and ‘Types of buyers’ as considerations related to market while selecting a channel of distribution.
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