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Entrepreneurship · 2023 · 2 marks

CBSE 2023 · Central · Set 4 · Q22

(a) Explain ‘SWOT analysis’ as a step in preparing a marketing plan.

(a)
Explain ‘SWOT analysis’ as a step in preparing a marketing plan.
OR
(b)
‘Preparing a good business plan can’t guarantee success, but it can go a long way towards reducing the odds of failure.’ Justify this statement by giving any two points.

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