Raunaq, while studying at the university, felt that there should be a food joint in the university campus to provide food to students round the…

Raunaq, while studying at the university, felt that there should be a food joint in the university campus to provide food to students round the clock. After passing out of college, he set up ‘Hunger Point’, a food joint with a varied menu ranging from burgers, pizzas, street food and much more, in the university campus. For this, he obtained necessary permissions from the university administration. Since he was the first one to recognize the need for a food joint for all the students in an environment where students study day and night, it soon became a popular eating joint. Within six months, ‘Hunger Point’ started earning good profits. Identify the point of importance of business environment discussed in the above case :